SEO vs PPC - pros and cons

SEO vs PPC: Are You Doing it Right? Difference, Pros, & Cons

There are two key differences when considering SEO or PPC. First, paid ads appear at the highest of the page, at the highest of the list of SEO names that are impacted by organic assets. Second, SEO to SEO traffic is free, while PPC traffic is paid per click. In many cases, SEO and PPC work best once they are integrated and strategically linked.

difference between seo and ppc

SEO (Improve Organic Traffic)

If your site is optimized for search engines, you can get the first positions on the page.

Improve Website Traffic

It helps you increasing website traffic which gives you opportunities to raise awareness about your business and educate potential customers on why they will buy from you.

Zero Cost Per Click

(SEO) Organic search traffic is free. Improving its visibility will take time and effort (money), but not every impression or click is directly compensated.


While search engine optimization is neither cheap nor straightforward, it will generally be far more cost-effective than all other marketing strategies for delivering brand awareness and relevant traffic to your site.


There are so many discoveries every day that you need strong organic visibility to maximize volume. You don’t even want to pay for all kinds of clicks or advertise every piece of content on your website.

What are the Advantages of SEO?

  • SEO provides a steady flow of free and targeted traffic.
  • SEO helps you show your business to people looking for solutions.
  • SEO helps generate traffic.
  • SEO helps you grow your business.
  • SEO helps you protect your web presence.
  • SEO gives you a better conversion rate
  • SEO helps keep you in control.
  • SEO saves you money
  • SEO increases your brand awareness

What are the Disadvantages of SEO?

  • It provides Slow Results,
  • It Results are not instantaneous.
  • It gives no guarantee of your work.
  • It takes a long time to get an ROI (Return on Investment).
  • It does not provide you full control.
  • It is difficult to achieve.

What is PPC (Pay-Per-Click)?

PPC stands for Pay Per Click, an internet marketing model where advertisers pay a fee each time they click their ads. Basically, it’s a way of buying visits to your site rather than trying to physically “earn” those visits.

You can place your ad on the first page by paying a higher price per page.

It helps you to advertise two type of ad,

PPC Improved ad’s

PPC Visual product ad’s

Search engine advertising is one of the most popular type of PPC,

Business man use PPC to

  • Drive traffic, 
  • product sales,
  • Inquiries about their target audience. 

What are the Advantages of PPC?

  • PPC Offers Retargeting to your reader
  • PPC helps Remarketing of your Visitors.
  • PPC Gives You Suitable Results.
  • PPC Allows You to trace ROI (Return on Investment) with Conversion Pixels.
  • PPC is incredibly Affordable.
  • PPC helps You to induce Quick Results.
  • PPC helps You to trace Your Ads in Real-Time.
  • PPC Exposes Your Business Both Locally and Globally.
  • PPC Provides Great Control.

What are the Disadvantages of PPC?

  • You Pay for Every Click.
  • No long-standing or serving.
  • Desired abilities.
  • Creative beings.
  • Clicks and visits don’t always result in sales.
  • Costs can increase rapidly.
  • Pretty Complex.
  • Ads Disappear When Your Campaign Is Over.


Both SEO and PPC have their challenges, and the choice between them depends on your strengths and preferences. SEO is a good long-term strategy that doesn’t require a lot of investment. PPC gives you faster results, but it also means that you have to invest without being guaranteed a profit. Once you have the resources, use SEO and PPC together to maximize your traffic and conversions. It is a PPC that will help you drive a lot of traffic to your affiliate site. With SEO, you can increase your site’s ranking and increase your conversion rates by making your choices.

Aqsa Arshad

I am expert in technical SEO, with over 3 years of search engine optimization experience in 5 industries, including technology, healthcare, and nonprofits. I enjoy learning and implementing new SEO trends and love to write about SEO techniques and DIY SEO guides. With the growing competition in digital marketing, my most recent knowledge includes how to make the most of Google Ads, and added Pay-Per-Click (PPC) to my skill set. I am working as SEO specialist at ProServeIT and am responsible for all of ProServeIT's SEO & PPC campaigns.

When I am not thinking about SEO, I love reading, cooking & gardening.

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