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What is Meta Title & How to Write A Perfect Meta Title?

A meta title is an important part of website optimization, and it is separate from the headline on the page. It acts as a web page name tag. The title appears on your Browser tab and tells you which page you’re on. Meta titles are also read by search engine robots and viewed by users searching the web.

What is Meta Title & Meta Descriptions?

Page titles and meta descriptions are small pieces of HTML web code found on every web page. They show the title of the web page and its description, as if the title is the same and the front and back of a book are blurred. They tell you what the page is about before you open it or click on the link.

How to Write Meta Title

Meta Title tags should be 40-60 characters long, including spaces. 
Keyword placement: Your most important keywords must be first in your title tag; your least important ones will be with the last one.
Brand Name:  If your name isn't a part of a keyword phrase, place it at the top of the title tag.

Why You Should use Meta Title

Why are title tags important? An important factor in helping search engines understand this is the meta tags that are about your page, and this is the first impression that many people have on your page. 

Title tags are used in three main places.

(1) Search Engine Results Pages (Se Rps), 
(2) web browsers,  
(3) social networks.

Search Engine Results Pages

Your title tag determines the title of your display (with a few exceptions) in the Se Rps, and is the first experience of your site searcher. Even if your site ranks well, an honest title is often a make-up or break think about determining if someone clicks on your link.

Web Browsers

Your title tag also appears at the top of your web browser and acts as a placeholder, especially for those who have multiple browser tabs open. Unique and easily recognizable titles with important keywords close to the front ensure that people are not aware of your content.

Social Networks

Some external websites especially social networks will use your title tag to determine when sharing your page. 
For example, here is a screenshot:
Keep in mind that some social networks (including Facebook and Twitter) have their own meta tags, which can help you define topics that are different from your headline. This will allow you to improve each network and provide longer titles.

What is Meta Title in SEO?

A meta title refers to the title of an HTML document that appears in both search engine results snippets as well as in page tabs in browsers. Alternative descriptions include “title tag” or “page title”.

How to Optimize Meta Title

One of the most important elements of online SEO optimization is title tags. However, it is not difficult to improve, it requires less effort but brings higher performance for SEO. Here are some recommendations for Sewer to check if the website title tag has been improved:

·         Give the title a unique content
·         Pay attention to the title length
·         Put the keyword at the primary of the title
·         Write the title to touch the user’s emotions

Give the title a unique content

 A unique piece of content will help Google understand that your site contains valuable content. That way, Google will appreciate your site. You think, there are millions of results with the same content on the search results page and you have to create a unique title for users to see the content on your website.

Pay attention to the title length

As you may not know, search engines will exclude title tags from your site in search results if it exceeds a certain length. Title length does not exceed 70 characters. If the title tag is too long, the search engine will display a long oval, indicating that the title tag has been truncated. Therefore, the user does not understand the basic content of the page in question or the message that the business has to send to the user is not fully displayed. This will affect the conversion rate of the site, which will reduce the overall revenue. Therefore, it is better for businesses to write a better website title, which can increase conversion rates and attract more clickers instead of putting a long title tag full of information to the user. 

Put the keyword at the primary of the title

Putting the most important keywords at the top of the title tag will bring a lot of benefits to the website in ranking the search results of search engines. In addition, inserting keywords at the top of the title tag increases the number of results that click through to a website in the search results table. 

Write the title to touch the user’s emotions

Creating an attractive title tag will allow more users to access the search results page. It will be important for Sewer to think about what consumers really want to see and what the user experience is like. Title tags are the first interaction of a visitor to a website, and when they search for a website in the search results page, it is the user's first review. You have to make the title tag the most impressive for the visitors.

Is Meta Title Still Relevant in 2021?

Yes, they do, but not all meta tags can help you in 2021. In my experience, if you want to rank high in Google in 2021, you also need to focus on high quality content and user satisfaction. The main purpose of this post is to show which meta tags are good and which are just dead and they are of no use.


In SEO, title tags are the hardest part of an article. Because of this, if you want users to click through to your site, you need to create great and unique content for that title. I suggest you use our SEO extension for me to help you with the following topics

Aqsa Arshad

I am expert in technical SEO, with over 3 years of search engine optimization experience in 5 industries, including technology, healthcare, and nonprofits. I enjoy learning and implementing new SEO trends and love to write about SEO techniques and DIY SEO guides. With the growing competition in digital marketing, my most recent knowledge includes how to make the most of Google Ads, and added Pay-Per-Click (PPC) to my skill set. I am working as SEO specialist at ProServeIT and am responsible for all of ProServeIT's SEO & PPC campaigns.

When I am not thinking about SEO, I love reading, cooking & gardening.

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