Aqsa ArshadWhat Is SEO
We probably know that SEO stands for search engine optimization
SEO can be Defined as “The process of improving the quality and quantity of website traffic to a website or a web page from search engines.”.
Why Companies Need SEO
Due to The Advantage of SEO That Is Why Companies Need SEO
Their are some Advantage of SEO
i) You don’t need to pay
Google’s rankings are based entirely on what is its algorithm determines to be the best results for any given query.This means that once you have created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.Of course, researching and writing high-quality content requires an investment. That investment will either be in the form of time, if you choose to create it yourself, or money, if you choose to hire a digital marketing agency to create it for you.But once you’ve made that initial investment, there’s no ongoing cost to keep attracting traffic to your content.You might need to update the page every few months, depending on the nature of the topic. You also might need to add to and improve it if your competitors decide to target the same keyword.But when it comes down to it, your valuable spot in search results is free of charge
ii) SEO help you gain Market share
Being on top of the search list means a high tendency for your website to be found by Internet users.These users are now considered as your leads. Once they have found their required information from your website, these leads may turn into your coustomers. Customers may either make a purchase, sign up for a membership or subscribe to newsletter.Bottom line, your conversion rate increases. Once this happens, you futher gain a share of the market
iii) SEO Is Relatively Cheap
SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.This isn’t a marketing cost this is a true business investment. Good SEO implementation will hold water for years to come. And,like most things in life, will only be better with the more attention
iv) SEO Builds Trust & Credibility
They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 47% of search engine clicks are on the first organic listing
v) SEO Bring’s Opportunities to Light
SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered,but to shine.Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.
vi) Conclusion
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.
